ILTE Indonesia -- Leadership changes will certainly affect the performance of the company itself. It was felt by a former Apple employee who criticize spicy Tim Cook, who now serves as CEO.
Bob Burroughs, a former Apple engineers reveal his opinion on Cook for he replaced Steve Jobs.
In a series of booms on Twitter, Burrough found Apple's Cook has changed dramatically accustomed creates an amazing innovation, but now as inhibited.
He also considers Cook fundamentally change corporate culture that has previously been established by Jobs, founder of Apple.
"The main thing that Tim did as CEO is to change Apple from the maker of dynamic change into a company that boring,"
He continued, "the corporate culture also outline different from five years ago."
In another occasion, in an interview with CNBC, Burrough also reveal other things about Cook.
Burrough Cook criticized Apple as the company drove Palm. Burrough was once worked for Palm, the technology company 'closed shop' because they feel unable to compete against the iPhone in the smart phone business.
"Working on the Palm, the team there are very organized and as isolated by the responsibility. So everybody has clear responsibilities and rarely 'off'. As a result, if there are other people need help, the answer to the most common is 'not my job' , "he explained.
Cook was appointed as CEO of Apple in 2011 to continue the leadership of Jobs. Jobs himself resigned from the helm of the company when he was battling his cancer.
Since leading the company, Cook Apple did change the culture that had been completely closed and proprietary, has become more frequent making a donation to charity. Since he admitted that he was gay, Apple is becoming increasingly close to the public because often smelled social campaigns.
Another thing that feels is, the leadership of Jobs era was known to be closed, while current CEO Cook fact that even many leaked information especially about the new products that will be released.
Not to mention the matter of innovation. Jobs considered to be a 'hero of the revolution' because it managed to give birth to many breakthroughs such as iPod, iPhone, and iPad.
He continued, "the corporate culture also outline different from five years ago."
In another occasion, in an interview with CNBC, Burrough also reveal other things about Cook.
Burrough Cook criticized Apple as the company drove Palm. Burrough was once worked for Palm, the technology company 'closed shop' because they feel unable to compete against the iPhone in the smart phone business.
"Working on the Palm, the team there are very organized and as isolated by the responsibility. So everybody has clear responsibilities and rarely 'off'. As a result, if there are other people need help, the answer to the most common is 'not my job' , "he explained.
Cook was appointed as CEO of Apple in 2011 to continue the leadership of Jobs. Jobs himself resigned from the helm of the company when he was battling his cancer.
Since leading the company, Cook Apple did change the culture that had been completely closed and proprietary, has become more frequent making a donation to charity. Since he admitted that he was gay, Apple is becoming increasingly close to the public because often smelled social campaigns.
Another thing that feels is, the leadership of Jobs era was known to be closed, while current CEO Cook fact that even many leaked information especially about the new products that will be released.
Not to mention the matter of innovation. Jobs considered to be a 'hero of the revolution' because it managed to give birth to many breakthroughs such as iPod, iPhone, and iPad.
While Cook was known only to continue the innovation that has existed with improved technology alone. Watch the new Apple into products fresh from the oven of the company since Cook lead.
Nevertheless, Cook was able melonjakkan Apple's revenue and profit. In short, it can be healthy for the company's financial condition.
Separately, SVP and internet services Eddy Cue software recognizes Jobs and Cook did two different figures. However, this does not diminish his respect for Cook.
"Steve [Jobs] could shout in front of face, while Tim [Cook] quieter and use logic in his approach," Cue said, as quoted by Fortune sites.
He continued, "even though the team is more calm demeanor and you let him down, it feels no different than to Steve. I never want to disappoint the Steve and Tim. Taste respect like my father to myself."
Cue also previously been fending off a look that said Cook was not innovative as Jobs. According to him, innovation is still a daily breath under the leadership of Cook, no different from the Jobs era.
"The world thought we gave a new breakthrough every year when Steve was still alive. These products are in fact developed in a long period of time," said Cue.
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